Our story · Since 1988

More than 35 years in the homeware trade.

From a family wholesale business to a trusted supplier for retailers across Lebanon, Hazimeh Home Line has grown by staying close to its customers, understanding the market and building relationships that last.

1988
Founded as a family import & wholesale business
35+
Years in the homeware trade
4
House brands
B2B
Supplying retailers & businesses across Lebanon
Who we are
01

How we started

Hazimeh Home Line was established in 1988 as a family business specializing in the import and wholesale distribution of household goods. From the beginning, our goal was to offer retailers dependable products, fair wholesale value and service they could rely on.

02

What we do today

Today, we supply retailers across Lebanon with a broad range of kitchenware, cookware, tableware, storage, décor, bathroom, laundry, furniture and everyday household products. Through our online portal, approved businesses can browse the catalog, view their assigned prices and place orders more easily.

03

A house of brands

Over the years Hazimeh Home Line has built its own brands: Rock®, the first, then Turkomaz®, our signature brand, then Rumilly, and now Luméra®. Each carries the experience and market knowledge we have developed since 1988 — practical products, dependable quality and real value for retailers and households.

Since 1988

Our journey

  1. 1988

    A family business begins

    Hazimeh Home Line is founded to import and distribute household goods wholesale.

  2. Mays Al Jabal

    Our mall in the South

    Opening our mall in Mays Al Jabal, South Lebanon — years of effort, ambition and perseverance, and everything our father worked to achieve.

  3. 2023

    Loss — and resolve

    The building was destroyed during the conflict in South Lebanon. We carried the loss and kept going.

  4. Today

    Hadath, and online

    From our main branch in Hadath, Beirut and our wholesale portal, we serve retailers across Lebanon.

The destroyed Hazimeh Home Line mall building in Mays Al Jabal, South Lebanon
We lost a building, but we never lost our purpose.
Our journey

More Than a Business

Hazimeh Home Line is the result of decades of hard work, sacrifice and determination. Since 1988, our family has worked to build more than a wholesale business—we have built a name based on trust, strong relationships and a commitment to serving retailers across Lebanon.

One of the proudest milestones in our journey was the establishment of our mall in Mays Al Jabal, South Lebanon. For our family, it represented years of effort, ambition and perseverance. It was a symbol of how far the business had come and of everything our father had worked to achieve.

During the conflict in South Lebanon that began in 2023, the building was destroyed. We lost a place filled with memories, achievement and meaning, but we did not lose the values on which Hazimeh Home Line was built. We continued moving forward, carrying the scars of that loss while remaining committed to our customers, our brands and the future we are still building.

Our brands

In the order they launched

Explore our brands
  1. Rock®The first brand
  2. Turkomaz®Our signature brand
  3. RumillyJoined the family
  4. Luméra®The newest brand
What we stand for
01

Reliability

Dependable products, clear communication and service our customers can count on.

02

Value

Practical products and competitive wholesale value selected for the Lebanese market.

03

Partnership

Long-term relationships built with retailers, businesses and families across generations.

Grow your business with Hazimeh Home Line.

Join our network of wholesale customers and access products, pricing and service built around the needs of your business.